Balance transfer on credit card for lucrative rate of interest was a popular process to lowering the EMI. Recently, banks have changed their policy of balance transfer; here the transfer fee for the outstanding of $10,000 is 3% that means $300. In Bank of America there is cap of $75; however, the consumer looking for the balance transfer option is now in the backlog of $225. American Express bank has also increased its rate of interest for balance transfer and rate of random transfer of balance has been restricted by the implementation of new policy of fund movement. On the other hand, the point benefit on everyday shopping has been lowered down from 5% to 2%. The card rewards programs are becoming least attractive for these stringent laws.